The O2 Store is a chain of retail stores owned and operated by Telefónica Europe, specializing in mobile phones. As of March 2010, O2 has opened 300 stores in the United Kingdom.[1] Every O2 outlet is supported by a team which includes a Franchise Manager, Training Manager and Recruitment Manager.[1]
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On 24 November 2005, Daniel Fountain, an O2 employee for 5 years, opened the first U.K. retail store in Rotherham, South Yorkshire.
| “ | "It's great that I can open the first O2 franchise in my home region and with the regeneration plans, Rotherham is a prime site;— There is currently a high level of competition among mobile operators on the high street so bringing the strong O2 brand, fantastic customer service and great deals will be a great thing for the people of Rotherham. My focus will be on providing first rate customer service with a local feel so that my store stands out on the high street. I'll be drawing upon the strengths of O2's brand, systems, services and products, and my knowledge of and passion for the region, to create an unrivalled shopping experience." | ” |
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—Daniel Fountain[2] |
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Aside from general information, mobile phones are the central motive for visiting an O2 store and this is where the Microsoft Surface Table is being implemented. Customers can interactively choose from a selection of mobile phones. Data is displayed directly from the existing O2 backend systems and thus are always up to date. Using the touch-sensitive surface, users can filter for desired features, compare handsets and view them from various angles more easily.[3]
The first O2 Store opened in Rotherham, South Yorkshire on 24 November 2005.
| Country | First store opened | Total open stores |
|---|---|---|
| United Kingdom | 24 November 2005 | 300 |
| Ireland | ||
| Germany | 500 | |
| Netherlands | ||
| Czech Republic | ||
| Slovakia | ||
| Isle of Man |
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